Let me tell you a little bit about myself.
An engineer by education, I lived a corporate lifestyle for 12 years. Though I’d always loved photography, I’d never considered it as a profession. But, the universe had something else in mind for me. In 2020, I left my management job and came to the realization that a 9-5 job wasn't for me - it just didn't light me up! Instead my heart wanted to photograph stories and work for myself.
I bought a DSLR camera many years ago to take photos for fun, and I immediately fell in love with photography. I just couldn't put my camera down and from posting my photos on Instagram, I started getting interest from people who wanted to book shoots! That's how my business started! I’ve since upgraded my equipment to some of the best on the market, including a colour calibrated editing system.
Over the years, I’ve worked towards crafting my own style. I would say the strongest, most defining aspect of my aesthetic is that as a commercial fashion photographer, I was never comfortable in conforming to the conventional ‘rules’ of commercial fashion photography. And, I felt I’d rather make my own, so I just do it ‘my way’.
I offer images with character to my commercial, advertising, editorial, fashion, event clients that help sell their range of products. The images highlight the fashion but also develop a relationship between the viewer and the photo by having a strong character presence in the photographs.
I love getting to know your stories – then translating them into genuine, warm, life-filled photographs. I photograph from the heart, clicking my shutter when I *feel* something so that you will too when you look at your photos. Connecting with the subject brings me joy and I take great care to ensure everyone feels comfortable and happy.
I’m very attached to what photography has brought into my life and look forward to what lies ahead.
Photography is an art of observation. It has little to do with the things you see, and everything to do with the way you see them...
— Elliott Erwitt